Leads.biz™ Editorial
Prospecting, in context.
Our commentary on industry news about lead generation, deliverability, intent data, and acquisition costs. Every article links to its source.
LinkedIn Engagement Belongs in the Revenue Conversation—Not Above Scrutiny
CaliberMind’s announcement puts organic and paid LinkedIn engagement in the B2B attribution conversation. I see a useful direction for marketers—but not a reason to confuse engagement with buying intent.
10/5/2026 · 3 min read
Before We Debate Marketing ROI, Let’s Make the Evidence Easier to Follow
Marketing activity and revenue can appear in the same report without establishing a connection. We at Leads.biz™ think the better starting point is a simple, inspectable account of what happened between them.
10/3/2026 · 3 min read
B2B Attribution Needs Less Blame and More Honesty
I don’t think attribution has to explain every buyer interaction to earn its place. It does need to help marketing and sales make decisions they can defend together.
9/30/2026 · 3 min read