Leads.biz™ Editorial
Prospecting, in context.
Our commentary on industry news about lead generation, deliverability, intent data, and acquisition costs. Every article links to its source.
Better B2B Prospecting Starts With a Different Definition of Value
A high-value prospect is more than a company that resembles your best customer. We at Leads.biz believe better targeting starts by separating account fit, buying signals, and the questions sales still needs to answer.
10/1/2026 · 3 min read
Inbox Placement Is Not a Substitute for a Prospecting Strategy
The SendTech launch puts cold-email inbox placement in focus. We at Leads.biz see a reason to examine delivery tools carefully—not to relax standards for audience fit and relevance.
10/1/2026 · 3 min read
Cold Email’s Inbox Problem Is Also an Audience Problem
The SendTech launch puts cold email deliverability back in focus. We at Leads.biz think the broader lesson is to evaluate inbox access and audience relevance together.
9/30/2026 · 3 min read
Automation Is Not a Strategy. Orchestration Still Needs One.
Adobe’s move from automation to orchestration raises a practical question: what decisions are we actually asking our systems to make? At Leads.biz, we think the answer starts with audience clarity, not more activity.
9/30/2026 · 3 min read
B2B Attribution Needs Less Blame and More Honesty
I don’t think attribution has to explain every buyer interaction to earn its place. It does need to help marketing and sales make decisions they can defend together.
9/30/2026 · 3 min read
Before You Sponsor Another Event, Decide Which Buyers Matter
An event budget can feel like a bet on whether your company belongs in the conversation. I think the better question is whether the right buyers have a reason to talk to you.
9/30/2026 · 4 min read